Attracting Visitors to Your Real Estate or Mortgage Website

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Your real estate or mortgage website will exist in an environment that is rapidly changing. The rate of change in cyberspace is something you have never experienced in your traditional business environment which includes methods you use to expose your business to the public such as advertising in newspapers, magazines, signage, etc., and conducted business with customers that resulted from these advertising and promotional methods for years – in some cases.

Then you learned that companies with a Web presence are operating so much more effeciently and getting spectacular results from their Web marketing campaigns, which of course, piqued your interest and prompting you to delve a little deeper into establishing your own Web presence and the effect it would have on your own agency or business.

What were your findings? Well, you learned that having a Web presence could definitely affect your business in a positive way; but only if it’s done correctly. Meaning that your Domain Name should reflect the type of business you’re engaged in, your Web Host must be reliable in the sense that downtime has to be very little to none at all; and you learned that your website must be indexed by the search engines and the Design, Graphics and Content must be adequately optimized.

By this time your head is beginning to spin a little because this all is foreign to you since all your years were spent selling your business, and not as some kind of nerd, geek or techie. So you contact a professional web designer for consultation and got even more information about what your Web presence would entail, including an estimate of what the whole thing would cost; and you realize, wow, this would have to be worth it…if I decide to do it.

But the most important thing you learned from the professional Web Designer is, you might not get immediate results, but in order to get positive results you’re going to need visitors (or traffic, an often used term meaning a lot of visitors) to your website on an ongoing basis. In addition, you were apprised of the competitive nature of cyberspace where your online store will be located.

So you have a decision to make. But you are convinced that, above everything else, you need customers to sell your services to if your business life expectancy is going to be extended into the foreseeable future, and continue providing the means with which you support your family. All things considered, you’ve made your decision. You’ll have your Web presence! And you’ll devote as much time and resources as necessary to make it a success.

Since you’ve made the decision, here’s an excerpt of a related article posted to the Web Marketing Tips website titled, Generating Traffic to Real Estate Agency-Owned Websites:

If you operate a real estate business (agency) in today’s technological era, you can’t afford to be without a presence in cyberspace. Why? Because there is an ever-increasing number of people (4 out of 5 according to Bright Park in this Web Pro News article written by Sean Patterson) turning to the web as their major source of research for adequate and supportive information.

Without doubt, your website represents a great opportunity to promote clients’ for-sale and rental properties – as well as your general agency and sales staff business – to the whole wide world. This is truly a simple decision for any conscientious business person; however, you must make sure to regularly update content on your site, and you need to attract visitors.

To maximize the number of visitors to your website, you need to promote your site utilizing some, if not all of these strategies:

  1. Your web address should appear on all business stationery and promotional material, including your newsletter and all advertising most important of which is your signage. It also makes good sense to refer to your website in your on-hold intervals and after-business-hours telephone messages.
  2. You should ensure that you make mention of your web address in all press releases, editorials and/or articles you write. Readers will then be able to check your agency out via the website.
  3. Similarly, if you have the good fortune to be interviewed on radio, you should ask the interviewer to mention your web address or you should drop it into the interview yourself – with some subtlety, of course.
  4. Incorporate your web and e-mail addresses in your e-mail signature message. This may satisfy the curiosity of e-mail recipients and encourage them to check you out
  5. You can also refer to specific properties or forthcoming auctions in your e-mail signature message – however

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Financing and Credit Score Frustration

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Having spent the last 19 years of my professional life writing mortgage loan applications, I know the anguish that can result when mortgage applicants learn about items on their credit report which they were either unaware of, or didn’t know the effect these items would have on the mortgage for which they had applied.

That having been said, I’ve enlisted the help of our friends at North Shore Advisory, Inc., the credit reporting analysts and experts in this field to provide you with a few tips, and what I regard as very valuable information on this subject. So here is the following by NSA:

No matter how sophisticated the mortgage applicant, many find credit blemishes that leave them vulnerable, confused, and rejected for financing.

It seems lately we have had an enormous amount of highly successful professionals on the verge of purchasing or refinancing who have been left frustrated, angry, and ultimately turned down for a mortgage due to lowered scores.

Example 1:

Sam and Carol, both successful Attorneys in NYC had been looking for an apartment for well over six months.  They were having difficulty compromising to find a place that met both their needs for practicality, style, neighborhood, and price. After much difficulty they finally found the perfect Manhattan Condo that brought all their qualifications together, while fulfilling their aesthetic dream.

When they first started their apartment hunting both their scores were well over the 740 fico requirement. With combined income of over a million dollars, good assets, and low debt ratio, it seemed like a slam dunk for loan approval. However, due to the length of time since credit was pulled the banker had to run new scores for loan application.

(The updated credit report showed that) Carol’s score dropped to a 652 which meant they would be denied mortgage approval. They were both astounded and angry when they learned that Carol had a tax lien recently updated on her credit which was placed in error dropping her score at least 60 points, as well as a recent late payment on a Bloomingdale’s card.

By the time Carol and Sam found us they had only a week to get the score increased before losing the property. Carol was devastated and felt it was her fault they were going to lose the home of their dreams. 

Example 2:

Jim, a high powered executive, and his wife Susan, an art dealer, were getting ready to refinance the $900,000 that was left on their mortgage. Since their Fico scores were around a 770 their current rate of 5% would be reduced down to around 3%. This would save about $1000 a month and around $300,000 over the life of the loan. 

Throughout the process of refinancing Jim was traveling and took a very long time to get all the documents the banker needed for loan submission. Since so much time had gone by the bank required a new credit report with the application. Unfortunately, when the credit was pulled Jim’s score dropped by 80 points.

Jim had opened two new credit cards not realizing his average age of credit would be reduced by these new born accounts which would drop his scores. He had no way of knowing the two zero percent balance transfer cards would now be costing him $300,000.

Carol and Sam were very lucky and were able to qualify for loan approval. Within a week we had success removing the lien from Carol’s credit profile and her scores went up to 715. With the couples ability to put more funds down and the increase in score they were able to get loan approval.

Unfortunately for Jim and his wife there was nothing anyone could do to help. Once new accounts are opened only time could increase the average age of credit and ultimately the credit scores.

How often could this happen to your clients?  Most individuals do not understand the confusing algorithms and counter intuitive rules of credit scoring.  By the time they realize just how important their credit behavior is, it is usually too late.

Making sure credit is analyzed with future financial goals in mind is a MUST before taking an action that can foil those plans and limit a consumer’s options for a better quality financial life.

Call us with any questions or feedback on credit challenged clients or credit in general!

“Great credit brings great opportunity!!”             Copyright 2012


North Shore Advisory, Inc. offers credit repair, restoration, monitoring, and education services. We’ve been providing credit education and credit improvement for almost 25 years. For bankers and realtors we can review your clients credit reports and scores to see if we can improve them.
We can help you with your business credit needs as well as any personal credit scores.
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Buying Your Dream Home – A Priority In Any Market

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Even though it’s not easy for everyone to buy a home, it is in fact more affordable than ever to get a home these days with interest rates on most mortgage types at the lowest they have ever been since the mid-thirties when both the FHA (Federal Housing Administration) and FNMA (Federal National Mortgage Association) were established.

It can be said that banks are not as liberal as they were a few years back with providing home loans and mortgages, but if rates remain at this level for any reasonable length of time, you can expect lending to improve.

So even if you don’t have a lot of capital or a lot of money to put down, you can still get the home of your dreams at a very affordable price. There are many folks who think that buying a home is a tough process, needing a large down payment, although this isn’t always the case.

Buying a home largely depends on your budget. If you put a down a substantial amount of money on your home purchase, it will go towards your overall purchase. The more money you put down on a home when you purchase, the lower your monthly payments will be.

If you don’t own a home you most likely live in a rental house or an apartment. This can be a worthwhile solution, although you are still paying money towards your housing needs that you could instead be putting towards a home of your own. Owning a home is a dream for many Americans, especially when it comes to that dream home that most people hope to own one day.

Apartments and rental houses may be great to rent, but if your monthly rent is going to cost you almost as much as a mortgage payment – which seems to be the case these daye – then it makes little sense to rent if you can afford to buy your own.

Instead, you can easily convert your rental payments into monthly installments towards your own home. All across the United States, you can find lenders that offer mortgages with flexible terms and low out-of-pocket costs, such as mortgages which are insured by the FHA.

This mortgage type may be easier for purchasing your own home in today’s economy for two reasons. First, the interest rates are low as stated earlier. Second, they are insured by the federal government and therefore reduces risk for lenders. FHA-insured mortgage loans can help you to get the home of your dreams and enjoy low monthly payments.

Keep in mind that while choosing a mortgage program that’s best for you, all aspects of that program must be taken into consideration. How much of a down payment is required? Will your interest rate be fixed for the full term or ARM (Adjustable Rate Mortgage)? What if my credit report has a few blemishes? Will this prevent me from obtaining a mortgage? How much of my monthly income am I permitted to use for housing costs and other credit obligations?

Although there are many questions to which you may not have immediate answers, some lenders can/will help provide answers by pre-qualifying you for a mortgage.

You can also use an online service to find a lot of answers to your questions. In fact, many aspiring home buyers do their own research in the privacy of their own living rooms with the use of a computer and internet connection. So by the time they are ready to get that pre-approval, most of the questions have been answered.

Another option is to consult a real estate agent, who will be more than willing to provide answers to some of your questions. Good real estate agents will be more than willing to help you get a great deal on the home also, and at prices that are right for you.

Anytime you buy a home, you should always plan ahead, get yourself a real estate agent, and then pursue your dream home.

If you plan your budget and take things one step at a time, you’ll be closer than you think to the home of your dreams. If you choose to keep renting and pay money toward something you don’t own – the home of your dreams will continue to slip away. Take action when conditions are favorable (low interest rates, low home prices), and stop renting – find the home of your dreams and put your money towards owning it instead.

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